Before the global epidemic is brought under control, the theme of domestic economic recovery is still internal circulation, and residents' consumption choices also show obvious new weekend economic characteristics. What is the new weekend economy? As the name suggests, consumption activities carried out on weekends can be included Fax List in the new weekend economy. For example: use the weekend with your family to drive around the surrounding cities, or participate in a two-day, one-night music festival on the weekend. More recently, white-collar consumption is also a typical weekend economy. From the surrounding of office buildings to large shopping malls, weekends must be the moment with the most orders.
The "2020 Weekend Dining Dine-in Consumption Trend Insights" report released by Meituan Dianping Academy also revealed the potential of weekend Fax List consumption scenarios: Among Meituan's online food searches from June to July, the search popularity on weekends was 27% higher than that on weekdays. %; Online orders for catering on weekends accounted for 37.7% of the total orders for the whole week, and the average daily order volume was 1.5 times that of working days. It may not be possible to intuitively feel the vitality of the new weekend economy just by throwing out the number of orders. We can also feel the popularity of public weekend consumption through the record of Meituan 815 Super Food Festival.
During the 815 Super Food Festival, from August 15th to 16th, the total online consumption of the public reached 137 million yuan, and more than 2.05 million milk tea and coffee, 1.34 million hamburger fried chicken, and 1.09 million ice cream were sold. . In the past few months, restaurants, offline stores, theme parks, etc. have all been Fax List affected by the epidemic to varying degrees. But at present, with the domestic epidemic prevention and control entering the normalization stage, the social and economic recovery is on the agenda, and a series of industries represented by the new weekend economy are gradually ushering in the expected recovery.