Gutenberg, a new editor interface for WordPress which is currently in the testing phase. In my opinion, it will be difficult for Gutenberg to gain favorable user recommendations if it takes away the revenue derived from plugins from web design and hosting companies. Links: Links have always been a headache for Google: they boost search results, but they're also heavily spammy. As good as the Penguin filter is, which has been working in Google's core algorithm for over a year now, we find that artificial links still work too often in search results. There is room for improvement. Unnatural links still work too often in search results.
There is room for improvement. Click to tweetI predict that Google will release a major update to the algorithm sections that deal with links to better filter out spammy and off-topic links. Search engines will also adapt to a decrease in the number of links from company employee list and within mobile sites (due to sites becoming more efficient for mobile, as discussed under Mobile-First, above) as well as to d other undisclosed algorithmic factors. I predict that Google will look at the speed and
popularity of the linking page to determine the likelihood of the link being seen and clicked. Eliminating any links that are unlikely to be clicked due to poor performance will become critical as link patterns are examined. All of this is sure to change the way we acquire links in 2018. Speed: Another driver for digital marketing in 2018 will be the increased adoption of Progressive Web App (PWA) technology to boost site speed. App and website developers will embrace this hybrid approach which