This article introduces the core modules of trading products and the job responsibilities of trading products, hoping to help new product people form a basic understanding of the general situation of trading products. At present, with the rapid development bulk sms service of the Internet, e-commerce has penetrated into all fields of clothing, food, housing and transportation, and has become an indispensable part of our lives. In 2019, retail e-commerce sales in China were close to $ 2 trillion , more than half of total global sales. The booming e-commerce industry has provided a lot of job opportunities for product managers. According to statistics, 48% of product managers are engaged in the field of Internet e-commerce. With the subdivision of product manager positions, many product newcomers bulk sms service cannot distinguish the work content and boundaries of each product position. In this article, I will chat with you about e-commerce trading products, hoping to help new product people better understand the product overview.
What is a trading product? The so-called transaction product is a product system based on the Internet that supports the online transaction of commodities and funds between users. The "users" here refer to buyers and sellers who participate in online transactions, bulk sms service including three common models : consumer-to-consumer (C2C), business-to-consumer (B2C), and business-to-business (B2B) . The "commodities" here include a series of realizable commodities such as physical, service, experience, content, and data types . At first, transaction products were often used in the field of retail e-commerce, that is, online transactions of physical goods and funds, such as buying books, buying mobile phones, and buying clothing. It will be extended to multi-domain transaction scenarios such bulk sms service as tourism (experiential commodities), life services (service-based commodities), and education (content-based commodities). 02 What are the core modules of trading products? Broadly speaking, transaction products include a full-process product system of information flow, order flow, and capital flow.
The main systems include commodities, pricing, inventory, marketing, transactions, and orders, which can be divided into front-end and back-end products. 1. Front-end products The main purpose of the transaction front-end products is to bulk sms service accurately present the products to users, and encourage users to place orders to form transactions through promotional means. Its core modules include: promotion, shopping cart, settlement, order, etc. 1) Promotion Promotion is a common consumption incentive method in e-commerce platforms, which can effectively arouse users' purchasing desire and behavior. Through promotion, it can help enterprises to pull new products, push new products, destock, increase market share, increase retention and increase stickiness , etc. Promotions include direct discounts, full discounts, buy gifts, time-limited, pre-sale and other forms. Platform bulk sms service operators can flexibly apply them according to people, goods, and markets to achieve the purpose of improving transaction conversion. 2) shopping cart As one of the core transaction processes in the e-commerce front-end,