Jun 23, 2022
In Welcome to the Forum
Part of what makes the search industry exciting is that it moves quickly and applies to all types of marketers, industries, and situations. The most recent changes in consumer behavior due to COVID-19 have led many organizations to turn to SEO. In fact, SEO has Banner Design never been more popular, and marketers are rapidly pivoting to meet the demands of new types of consumer behavior. Even before the global pandemic became critical, SEO became the focus of digital marketing strategies spanning channels such as paid, local, mobile, video, email and across Banner Design verticals like Amazon and e-commerce. . Every week, new announcements create opportunities for brands to deliver better customer experiences through search. The importance of voice search, visual and video search in particular, and vertical search have become key elements of SEO strategy, regardless of time, place and Banner Design economic situation. Looking through the business search lens Banner Design For corporate brands, long-term planning is vital, and SEO specialists are increasingly likely to have influence in the boardroom. Advertising Continue reading below As such, we cannot simply react to the latest trends if we are to gain competitive advantage. So how do we define a long-term business SEO strategy when things change so often? Fortunately, amidst the flow that defines the industry, there are clear signals that tell us exactly where we are going. If we change our conception of search and think beyond the traditional web, we can see that the pieces are already falling into place. In a fragmented hardware market, with Banner Design internet-enabled devices appearing in our homes, cars and pockets, search is a unifying force. This 2016 chart, taken from The Economist, reveals the trends that executives believe will have the biggest impact on marketing by 2020. The Future of Enterprise Search: Visual, Voice & 038; Vertical These trends intersect with research in different ways. Advertising Continue reading below Likewise, they will all allow search to play a bigger Banner Design and more valuable role in the lives of consumers. Enterprise brands should take notice and lay the groundwork for the future today, focusing on three areas that are already reshaping the search industry. The Future of Enterprise Search: Visual, Voice & 038; Vertical 1. Visual Search Visual search turns a smartphone Banner Design into a discovery engine, taking an image as a stimulus to deliver related results. The advantage of this is that consumers can search for something without having to describe it in text. Just show the search engine what interests us and it can do the rest for us.