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西法特西法特
Jul 31, 2022
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Keyword research allows you to refine and complete your site structure. You can select main keywords for pages that should be at the top level of the hierarchy based on their search volume and organic traffic potential. You should first conduct keyword research if you haven’t done so yet. It ensures that you complete the following steps systematically and with all available information. Categorize your keywords to create a content hierarchy It comes in handy for filtering your keyword research master sheet into groups of keywords related by shared words or their meaning. This is a must-have for larger ecommerce websites. Continuing with our cookware examples, here’s a small keywords sample that I classified: 12-keyword-research-master-doc.png The image above contains keyword data exported from Ahrefs’ Keywords Explorer and classified by hand. Since manual classification takes a lot of time, it’s vital to have some kind of automated tagging system. I use Open Refine and its word facets to tag many keywords at once, but this isn’t documented anywhere in English, and it’s not very user-friendly. You can try no-code automation like this or have an SEO expert conduct your keyword research. I’ll also show a more beginner-friendly alternative to this in the following step. Categorization will help you choose the main keywords in each category, determine the page’s type, and create hierarchies—subcategories, subpages, or filters. Identify main keywords for your top-level pages Whether or not you have this data from your existing website or competitor analysis, it’s good to make sure you’re targeting the most suitable keywords possible. For example, it seems reasonable to create two separate top-level cookware categories: one for pans and one for pots. But it’s probably a better idea to merge them into a “pots and pans” category. Here’s why: 13-keywords-explorer-also-rank-for.png The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results. Let me explain. “Pots” is a very ambiguous keyword. Google will have a hard time personalizing your search results. It can’t be sure if you mean pots in the context of cooking, gardening, or Postural Orthostatic Tachycardia Syndrome. It’s not a worthwhile keyword to target. This leaves us with “pots and pans,” which has a specific search intent and even drives twice as many clicks as “pans” alone in the US. GOING BACK TO KEYWORD CLASSIFICATION… A more user-friendly but less systematic approach would be going through your main keywords in Keywords Explorer. In there, you can gather the data from reports like Having same terms, Also rank for and Also talk about by clicking on terms or ‘parent topic’ keyword grouping in the sidebar. The ‘terms’ keywords grouping acts as a category filter from my Google Sheets classification example earlier. In contrast, the ‘parent topics’ grouping can help you discover various main keywords and what pages targeting those main keywords can also rank for.
Complete your website structure using keyword  content media
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