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rajia rimi
Jun 11, 2022
In Welcome to the Forum
Online advertising experts like to talk about the importance of matching your landing page content to your ads. And you won't get any arguments from me - it's a great way to improve Industry Email List your online advertising performance. I mean, it makes sense. People click on your ad because the message suits them. If you have the same message on your landing page, that should resonate with those users and get them to convert, right? No matter how good that approach, the Industry Email List success or failure of a “match your landing page to your ads” approach to advertising hinges on one extremely important assumption: you're using the right advertising message. Unfortunately, If your landing page strategy is based on your Industry Email List advertising strategy, there is no easy way to test this assumption. You are fundamentally limited by your ability to predict which message will work for your target audience. If you're way off base, there's no real way to tell. But what if we turn things around? What if, instead of matching landing pages to Industry Email List ad content, you match your ad content to your top performing pages? Reverse your advertising process Most of the time, advertisers work one way. We come up with a concept or ad message, create an ad that matches, And then fill in the missing pieces between that Industry Email List ad and a completed sale: landing pages, forms, lead magnets, promotions, sales materials, and more. Then, when we want to improve things, we go back to our parts and try to figure out how we could improve them. Bad click-through rate? Let me try to tweak the ad text. Not enough people subscribed to Industry Email List your mailing list? Let's change our main magnet. Not enough sales? Offer a promotion. However, all of these tweaks assume that you actually know what your customers want, and all you need to do is fine-tune your presentation. I
How to Reverse-engineer Industry Email List content media
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